Brief: Craft a brand story and design soap packaging with bartenders as the demographic in mind.

Brand Story / Logo Design / Naming / Packaging / Art Direction / Styling / Illustration
Inspired by the story of Brie, a rebellious and free-spirited girl from the 1920s, who would secretly bartend across New York City. During this time of Prohibition she needed to hide the scent of alcohol so she resorted to making her own soap. Soon, all her bartender friends wanted in too. With high demand she’d make soap by day and drinks by night.