Brief: Craft a brand story and design soap packaging with bartenders as the demographic in mind.

Inspired by the story of Bree, a rebellious and free-spirited girl from the 1920s, who would secretly bartend across New York City. With Prohibition and needing to rid the scent of alcohol. She’d make soap by day and drinks by night.

Brand Story
Logo Design
Naming
Packaging
Art Direction
Styling
Illustration